Brasília – Last year, Brazilian wine exports to the UK increased by 87.55% compared to 2015, reaching $ 760,400, according to the Intelligence System of the Brazilian Trade and Investment […]
Liz Elaine Lôbo,
Brasília - Last year, Brazilian wine exports to the UK increased by 87.55% compared to 2015, reaching $ 760,400, according to the Intelligence System of the Brazilian Trade and Investment Promotion Agency (Apex -Brazil).
The result consolidates the UK as the third main destination of Brazilian wines and sparkling wines and places in a prominent position in the promotional calendar of international dissemination of project Wines of Brazil, developed by the Brazilian Wine Institute (Ibravin) in partnership with Apex Brazil.
Na próxima semana, o Wines of Brasil dá a largada nas atividades de promoção na terra da rainha. Nas próximas segunda e quarta-feira, dias 27 de fevereiro e 1º de março, em Manchester e Londres, respectivamente, 12 vinícolas irão expor seus produtos no Sitt Spring UK. Essa é a quinta participação consecutiva do Wines of Brasil na iniciativa, que consiste em eventos de degustação voltados para jornalistas e profissionais de importação do setor.
The expectation is that business estimated to be realized at US $ 200,000. They will attend the Aurora company, Basso, Elevated Campos, Casa Perini, Cave Geisse, Domno, Don Guerino, Famiglia Valduga, Miolo Group, Pizzato, Salton and Sanjo.
"The presence in the UK market is strategic because it helps to position products in other European countries. We are still being discovered by consumers, but we have a good endorsement of experts. Last year, the Decanter magazine published an article weight, with eight pages of Brazilian labels, "ponders Diego Bertolini, Promotion Manager of Internal and External Markets of Ibravin.
The taste for wines with a lower alcoholic content and fruity, and the curiosity of British consumers, Irish, Scottish and Welsh for new labels are some of the reasons given by importers to explain the acceptance of Brazilian products in the country. Currently, there are about 30 million regular wine consumers in the UK.
"Brazilian labels are a good surprise for the British. Wine production is quite serious, alcohol levels are not high, and the products have freshness and elegance, "says Alex Davies, buyer at Virgin Wines, one of the leading online retailers in Europe.
Davies was in Minnesota, in early February, between 6 and 11, invited by Wines of Brazil in search of new wineries to its portfolio. His main focus is the Brazilian sparkling wines, which are already recognized by international experts as excellent quality at competitive cost.
"Four years ago we were sold 50,000 bottles of Prosseco (sparkling wine) in the UK and in 2016 were 300,000. There is plenty of room to work the Brazilian product in the country, "he informs, visited and tasted labels gaucho 11 wineries.
The Wines of Brazil also signed a partnership with Virgin Wines for series of promotional activities throughout the year in England. Among them are three tasting events in the cities of Leeds (September), London (October) and Norwich (November).
In 2016, Brazilian exports rose by 45% to US $ 5.9 million, and volume, of 43%, with 2.2 million liters.
Facts about the English market:
- Currently, eight Brazilian wineries exporting to the United Kingdom;
- 2016 were sold 173,659,000 liters of Brazilian wines and sparkling wines to the UK, 104.56% more than 2015;
- The export value last year to the UK market was US $ 760,455, representing an increase of 87.5% over the previous period;
- By 2018, the projection is that the English should reach the consumption of 24.6 liters per capita;
- There are 30 million regular wine consumers in the UK;
- According to the International Vine and Wine (OIV), the United Kingdom is the second export market for wines in the world after Germany;
- In the ranking of exports of Brazilian wines, the UK is behind Paraguay (1,031,104 liters) and the US (280,687 liters).
(*) With information from Apex-Brazil